A trademark containing common words that do not describe or suggest any characteristic of the product to which the trademark is assigned. • Because arbitrary marks are neither descriptive nor suggestive of the goods or services in connection with which they are used, they are inherently distinctive, require no proof of secondary meaning, and are […]
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A very strong trademark, one that consumers immediately and consistently associate with specific goods and services. • A distinctive trademark is usu. fanciful, arbitrary, or suggestive, but a descriptive trademark or common name can become distinctive if it becomes so well known as to acquire a secondary meaning. — Also termed distinctive mark.
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An inherently distinctive trademark that is used — usu. by the owner only — in a fictitious, arbitrary, and fanciful manner, and is therefore given greater protection than a weak mark under the trademark laws. — Also termed strong mark.
ab epistolis (ab ee-pis-t[schwa]-lis), n. [Latin] Hist. An officer who maintained the correspondence (epistolae) for a superior; a secretary. ABERCROMBIE(TT) CLASSIFICATION Abercrombie classification. Trademarks. One of the four types of trade designation — whether by mark, name, or dress — as generic, descriptive, suggestive, and arbitrary or fanciful, in increasing order of distinctiveness. Ab-ercrombie &
Trademarks. One of the four types of trade designation — whether by mark, name, or dress — as generic, descriptive, suggestive, and arbitrary or fanciful, in increasing order of distinctiveness. Ab-ercrombie & Fitch Co. v. Hunting World, Inc., 537 F.2d 4, 9 (2d Cir. 1976). [Cases: Trade Regulation 12.]
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